Taking It to the Next Level
Organization: Mental Health Association in Tulsa
Annual Budget: $8 million
Challenge: Siloed information in multiple databases
Main Goal: Coordinated communication using interconnected information
When the Mental Health Association of Oklahoma (MHA OK) found itself with siloed information in multiple databases, the coordinated communication crucial to MHA OK's mission was threatened. To get the integrated, interconnected information the association sought, its leadership decided on MemberNation built on the Salesforce platform.
More interested in people than transactions, MHA OK wanted a 360-degree view of its constituents, and that wasn't possible with its legacy system, which was being discontinued. All event registration data was stored in a separate database, and staff had no way to easily see the different ways in which constituents engaged with the organization.
Fonteva's professional services team implemented MemberNation through migrating data from the legacy system and training staff. Now, a single constituent record in MemberNation includes contact information, donation history, event registrations and attendance, and responses to marketing campaigns. It even shows relationships between constituents, which is critical to taking MHA OK's fundraising and engagement to the next level. Fonteva also built a tool that allows MHA OK staff to create custom web forms to further engage constituents.
MHA OK uses these MemberNation Features
MHAOK has a single solution for managing all key data around the level of engagement.
Registering the 750+ attendees for its regional conference is more efficient.
Deliver strategic and targeted communications that recognize a constituent's engagement.
Dashboards and Reports
All data resides in a single environment for better analytics.