According to a recent survey conducted by IDG and published by Informatica, the use of cloud analytics will definitely expand in the near future. Of the 400 IT and business decision-makers surveyed globally, 68 percent said they intend to investigate, analyze or actively plan to deploy cloud analytics solutions in the coming year. Further, 74 percent expect to adopt a hybrid or cloud-only approach to analytics over the next three years.
Given the flexibility and agility of the cloud for managing large data sets, this comes as no surprise to us. We’ve seen the potential for cloud analytics as we’ve worked with a variety of organizations. As Forbes.com contributor Joe McKendrick observed in a recent article, analytics is a natural fit for the cloud. “Organizations are still dipping their toes into the possibilities, but this is about to accelerate dramatically,” he wrote.
Perhaps, your association is among those organizations still testing the waters of the cloud. I would encourage you to step up those efforts. Doing so will ensure that your association is taking advantage of the best tools available for data analysis.
According to the executives who responded the IDG survey, cloud analytics offers more benefits than on-premises analytics offerings. Chief among them are lower upfront costs, greater agility and faster time to market, more rapid and cost-effective scaling for larger data sets and self-service capabilities for non-technical users.
Interestingly, all of these same advantages were first and foremost in our minds when we developed MemberNation. We wanted to offer associations a solution that made it easier for even non-technical staff to analyze data and generate reports. The ability to do so with ease has steadily increased in importance in every sector.
While some organizations are still in the beginning stages of exploring cloud analytics, others have already identified its primary advantage: the ability to prioritize. Organizations can become overwhelmed by all of the data and data sources being created. McKendrick spoke with Vince Dell ’Anno, managing director of Accenture Analytics, who offered a recommendation for overcoming this challenge: “Instead of trying to pursue everything that’s possible with all the data, a cloud-centric analysis of priorities can enable companies to pursue what’s most important for customers, stakeholders or employees for the most impactful results.”
I’ve often offered a similar suggestion to our customers. Analyze your needs before you move forward with implementing any technology solution. You’ll find the necessary steps outlined in our webinar “How Associations Reduce Technology Costs.”