“I love new years. I think they're a gift, an opportunity for a fresh start. They're an opportunity to pick ourselves up, dust ourselves off, and start all over again.”
What a wonderful way to think about the start of the New Year. Every January we have the opportunity to start fresh—if we take it.
Despite the positivity she communicates in a recent article she published on LinkedIn, even Horn acknowledges that not everyone looks forward to getting a new start. “I know some of us scoff at making resolutions. We've made them—and not kept them for so many years—we've finally given up,” she writes. Still, Horn insists, “That's like giving up on life.”
I tend to agree with her on this point. I don’t think any of us should ever give up on setting new goals for ourselves. Just think of what the world would be like if many technology providers had just given up their resolve to innovate and bring new applications to market.
Horn’s point is also convincing because she practices what she preaches. Last October she embarked on her Year by the Water. She started visiting bodies of water and writing about them. Some advice from her mother motivated Horn to undertake this endeavor: “If I talked about something I wanted to do but, for whatever reason, wasn't ... she would say, ‘A year from now, you'll wish you had started today.’”
Most of us can recall at least one thing (if not more) we wished we had done last year. Well, don’t let this year pass you by. If you’ve got an idea for a new member service or program, it’s time to start putting your plans in place. As you get started, you might find it helpful to reference the kinds of dashboards and reports that are easily generated using MemberNation.
Once you’ve reviewed your data, I would encourage you to consider these five questions Horn suggests answering as you plan your year ahead:
- What do you want more of?
- What do you want less of?
- What do you want to stop, start or change?
- What is something new you want to try, that you've never done before?
- What would make this a stellar year, one you look back on fondly because you met someone you wanted to meet, went somewhere you wanted to go, tried something you wanted to try that put the lights on in your eyes?
And I like her take on implementing those new ideas that you’ll likely generate once you do: “The good news is this doesn't require a lot of time,” Horn writes. “You don't have to quit your responsibilities cold turkey and embark upon world travels. New can be done a few minutes here, a few minutes there.” Get started on new, now!