This year’s ASAE’s MM&C Conference is all about the face of your organization. As members of your marketing, membership, and communication teams, you really are the face of your organization, but your members are the heart. While learning about upcoming trends and strategies for boosting your membership, spend some time thinking about the role your technology plays. Does your association software allow you to innovate? Does it allow you to “Wow” your members, but make your job easier? Stop by booth 610 during exhibit hours, and learn about association software that will help you to engage your members and boost your ROI.