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Ideas and Innovation: You’ve Got This!

Ideas and Innovation: You’ve Got This!

If asked, how many of us would describe ourselves as innovators? Too often people with great ideas think the title of innovator is reserved for someone else.

As author and marketing strategist Dorie Clark noted in an article for, “innovation wasn’t taught in school, so many professionals assume you can only become ‘qualified’ to innovate if you’re a professor or researcher or programming genius.”

This couldn’t be farther from the truth. Every single person at your association is a potential innovator. In fact, while conducting research for her latest book Stand Out, Clark came to the realization that “anyone can be more innovative.”

She concluded that most professionals already have the skills needed to develop an innovative idea:

  • The ability to ask good questions
  • The ability to challenge assumptions
  • The ability to listen to your gut instinct that alerts you when the rest of the world is overlooking something

I agree with her assertion that each of us as unique individuals sees the world differently from anyone else. If we trust that vision, we can innovate in our organizations. As Clark put it, “Pay attention to what’s in front of you, and let it suggest new ideas and directions for your work. If you really look, and really listen, you can see things in a new way.”

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