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American Academy of Family Physicians

The American Academy of Family Physicians leverages the power of Fonteva and Salesforce to reduce operational complexity, enhance the member experience, and successfully execute a strategic digital transformation.
The American Academy of Family Physicians was founded in 1947 with the mission of improving the health of patients, families, and communities by promoting the science and art of family medicine.

Key Results

Underwent a digital transformation and became more agile and flexible

Quickly consolidated critical applications into one place

Can now provide more personalized experiences

The Challenge

For over 60 years, the American Academy of Family Physicians (AAFP) has worked tirelessly to make American families and communities healthier and happier, supporting its more than 130,000 members with advocacy, continuing education, and national networking programs.

However, as one of the largest medical associations in the United States, AAFP’s operations became burdensome with the complexity created through a web of point-solutions used throughout the business. Looking for a better way, Michael Smith, Chief Information Officer at AAFP, began planning how to lead AAFP through a multi-year digital evolution. AAFP identified six key areas to improve in order to achieve their long-term strategic vision: Experience Personalization, Communication and Collaboration, Education Management, Application Consolidation, Data Analysis, and Cloud Infrastructure.

Ready to invest in their long-term success with a digital transformation, AAFP turned to Fonteva and its Salesforce-based association platform.


Investing with confidence
in our organization

Michael Smith,  Chief Information Officer at AAFP , discuss how Fonteva eliminated business complexity by moving to a platform-centric systems.

The Solution

Fonteva worked side-by-side with AAFP to understand their specific goals, in order to configure the ideal association management platform that would give them the power to satisfy their member experience, communication and collaboration, and data infrastructure needs – all while simplifying their digital operations.

“Our goal with the first phase of our digital transformation was to reduce complexity – it’s that simple,” explains Michael Smith, Chief Information Officer at AAFP. “It wasn’t about saving money; it was about investing with confidence in our organization, knowing we had the tools we needed to meet our objectives.”

“With Fonteva and Salesforce, we’re able to be much more flexible and agile, which in turn allows us to go to market quicker and push new products and services out to our members faster,”
Michael Smith,  Chief Information Officer at AAFP

AAFP got those tools with the Fonteva Platform. Built completely on Salesforce, Fonteva delivered the solutions and cloud infrastructure AAFP needed with the simplicity and power of the world’s leading CRM. And with thousands of apps and connectors available on the Salesforce AppExchange, AAFP was able to quickly consolidate many of its critical applications in one easy-to-use place.

The Bottom Line

Salesforce is the world’s most popular and familiar CRM, and AAFP’s internal communications team enjoys the benefits brought by key stakeholders operating on the same platform.

Today, Smith and AAFP are confident they have made a smart, strategic investment in digital transformation with Fonteva.

“We really feel like now we have a roadmap for how any organization can grow and thrive, because of our investment in a technology stack that is aligned and focused around our mission.”

That’s planning for tomorrow by transforming today. That’s Fonteva.

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