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15+ Association Member Engagement Ideas for Better Retention
Although building an effective member engagement strategy to keep members engaged can feel challenging, it’s not as complicated as it may seem. In fact, did you know a simple phone call can significantly boost overall and first-year member renewal rates? According to the 2024 Membership Marketing Benchmarking Report, a significant percentage of associations with overall […]
What is an AMS System? Get Everything You Need to Know
Modern association leaders’ day-to-day tasks include emailing members about upcoming renewal dates, planning exciting events, and creating valuable engagement opportunities for members to enjoy. And with the rise of AI and hyper-personalization, you’ll need to ensure each communication appeals to the recipient’s personal interests and goals. Juggling so many different tasks isn’t easy—that’s where association […]
Harnessing AI for Associations: Tools & Trends to Watch
AI is exploding in popularity, and various tools are coming into the daily use of many associations and their members. Salesforce is at the forefront of the integration and advancement of AI across many industries and sectors. Salesforce is setting an example for the responsible use of AI, keeping humans in control, narrowing the AI […]
Top 20+ Association Management Software (AMS) Picks for 2025
Managing an association takes a great deal of scheduling, organization, and coordination within your leadership team. Emailing members, recruiting prospects, and ensuring payments are received on time can be daunting tasks, especially as your membership base expands. That’s where association management software (AMS) comes in. Whether you’re looking to invest in an AMS for the first time […]
Salesforce for Associations: A Comprehensive Guide
With more than 150,000 businesses leveraging its software and over 3,000 apps built using its interface, Salesforce is one of the most widely used platforms in the world. However, Salesforce isn’t just a tool for businesses. The power and scalability of Salesforce have made it one of the most intuitive platforms for creating and powering […]
The Art of Measuring Member Engagement: Best Practices and Strategies
Measuring member engagement is a critical aspect of membership organizations’ success. Members’ engagement level can determine an association’s growth, retention, and success. However, measuring engagement can be challenging, and membership organization leaders must understand the best practices and strategies to achieve accurate results. Below, we explore ways to measure member engagement and provide insights into […]
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