NHSA Finds More Than a Membership Database in Fonteva
Eliminated
data silos
Real-time visibility into constituent and financial data
adoption
Integrated collaboration functionality
The Challange
The Solution
NHSA Needed a More Robust Application
Christianson was initially attracted to Fonteva because it is cloud-based and built on the Salesforce® platform. NHSA uses Fonteva for online membership applications and renewals, to manage its membership and donor database, for back office functions such as processing donations and payments, and to generate financial information.
Christianson appreciates Fonteva’s strong integration with the association’s newly designed website and robust authentication but ultimately selected Fonteva because of its value and cloud-based, mobile functionality. “The staff wholeheartedly loves this product,” says Christianson.
Lori Christianson, Director of Technology, NHSA
The Bottom Line
NHSA uses Fonteva for member engagement with a private membership community, which offers easy applications, renewals and member self-service. One of their member’s favorite features is print-on-demand membership cards, which has reduced staff time by 80% allowing NHSA to focus on other member benefits. NHSA members are also very active in the community portal, joining groups and adding resources. “Having a good interface with the public is very important to us,” she says.
The switch has been accompanied by a cultural change: “I’m encouraging staff to leverage Fonteva’s functionality, and to see it as being for more than just membership,” Christianson says.