There are nearly 200,000 Nonprofit organisations working to have a positive impact on the world. Whilst the level of NFPs is incredible for the people seeking support, the amount of organisations operating in this sector creates competition for time, money and resources. A survey of 350 leaders in the NFP sector found that the leading priorities for NFPs include expanding Fundraising and development and implementing operational efficiencies (55.8%). With the social and political climate being ever-changing, the need for strong and reliable business infrastructure is critical. Embracing technology and undergoing a digital transformation provides the security and opportunity to closely manage your resources; so why were technology and software only a priority for 7.5% of leaders?
We explore the issues currently facing the NFP Sector and how technology provides the solution.
Data security
In a world of GDPR compliancy, NFPs need to prove they have effective infrastructure to store their data. Legacy systems may include data being held on various spreadsheets or different software being used for different tasks. Data then has to be migrated to other platforms which run the risk of data already being out of date and having to be regularly manually updated. Implementing software with a cloud-based solution means all of your data is stored in one place that is safe and secure.
Member retention
Around 47% of the adults in the UK volunteer at least once a month and the value of volunteering is thought to be worth £22.6 Billion dollars. This is a significant amount of money that NFPs need to ensure they are holding onto as ARR. In order to help maintain volunteers, the organisation needs to also provide members with value. Personalisation is a key way value can be achieved. Automated emails that are personalised makes the receiver feel connected to the organisation and drives their engagement. If a volunteer or donor is thanked frequently and provided with regular and consistent communications about where their time and money is going, the member is more likely to continue providing support.
Financial overviews
Charities work on very limited financial resources and need to manage their budget strictly. It seems illogical to manage your budget on software that is not integrated with your other member data. A CRM cloud solution provides you with an overview of all of your member data and financials on one platform. This can show you information on how much revenue is being made for an event whilst managing the event attendee list in real-time. Gaining exclusive data insights significantly boosts your knowledge on where your resources are going allowing you to put in place actions to drive efficiency.
Cultural demand
In this Fourth Industrial Revolution, we are heavily reliant on technology and consumers demand technology to make processes easier. Having an ineffective joining page for volunteers or landing pages for events is unlikely to make your prospects sign up. You could be losing members and revenue simply by having outdated systems behind your sign up pages. A CRM solution provides a simple step-by-step process for prospects to follow and all data is streamlined back to provide you with those much-needed data insights, in real-time.
Act now
The purchase of a CRM solution is an investment in the longevity of your organisation’s infrastructure. The prospect of volunteering and donating should be made as simple as possible to help your organisation’s positive mission advance. Embracing a CRM and cloud-based solution provides your organisation with data insights, effective member and event management whilst being safe, secure and easy to use. NFPs are welcoming technology into their organisation to be as effective and competitive as possible.
Get in touch to find out how you can advance your purpose with a better CRM solution